BW Velo, the ultra-competitive cycling team at Barton Willmore, was rebranded to modernise and affirm their new ambitious riding chapter.
Creative Direction for the team saw a full rebrand of the logo, cycle jerseys and caps, printed promotional material, social media elements, and all sponsorship collateral for the team’s Raid Pyrenean challenge.
Comprised of over 500 hand-drawn illustrations, the map celebrates everything that makes Manchester what it is. Musicians, architecture, phrases, culture, history... the list was found to be endless after conducting research and questionnaires to delve deep into its roots.
The map was sold in outlets across Manchester, including the Peoples History Museum and HOME, with all proceeds going to local homeless charities.
It won Bronze at the Creativepool Awards 2018.
Branding and Editorial Design for the former site of Cox & Wyman, a large scale book printers who had been in the town since 1777.
A document for new, high quality homes in central Reading, the cover design is inspired by traditional sign writing, and the icon paying tribute to the Victorian warehouses which stood there – immortalising a historic industry of the town.
Printers Against Plastic
Logo design for Printers Against Plastic, a plastic awareness initiative set up by ABC Imaging in London.
Launched as a platform for like-minded printers to join and promote their pledge to reduce single-use plastics within the print industry. Actions include using reusable plastic free items in the workplace, and printing on recycled and sustainable card alternatives instead of plastics.
Branding and Creative Direction for Studio Sulham, my creative culture and illustration start up. Inspiration for the icon came from a local woodland in Berkshire, to the green mountainous landscapes in Canada. The typography is inspired by lettering from vintage ephemera.
The logo was designed specifically to be adaptable and applied to a number of different uses, from pins, patches and T-shirts, to mugs, skateboards and stencils.
Covers designed for global academic book publisher Routledge, an imprint of Taylor & Francis.
Illustration and Editorial Design for Runways, a national event held by Barton Willmore to discuss the future opportunities for UK airports.
The illustration style was influenced by vintage travel posters, and attendees were presented with welcome packs which resembled airline in-flight information and accessories.
3 Yacht Management
With a high-end global network, 3 Yacht Management needed a brand solution which would sit well amongst luxury and nautical corporations, whilst also appearing timeless, determined and trustworthy.
Working directly with the client, the branding elements were designed as well as company literature, signage and clothing.
Infrastructure & Energy
Editorial Design for one of Barton Willmore’s growing Planning and Design sectors, showcasing knowledge and experience. The brochure needed to be eye catching and engaging in an industry which tends to play it safe.
The design approach was also applied to web advertisements and exhibition displays.
Runner-up winner for a national Barbour International illustration competition, to design artwork for their SS18 collection. Drawn by hand with pen and ink.
RHS Garden Bridgewater
Designed winning pitch document and brochure for the planning permission and design of RHS Garden Bridgewater, the fifth garden in the RHS portfolio, situated at Worsley New Hall in Salford.
Creative Direction on a new icon, which is based on an old lamp found at the derelict gates of Worsley Hall, paying tribute to its heritage in an exciting new lease of life.
Branding and Creative Direction for Brass Hus, a small start-up venture specialising in hand-crafted, environmentally friendly candles and scents.
The client wanted a professional and sophisticated aesthetic, to sit well within the market and be an emblem for their bespoke products.
An interesting branding exercise where the client was encouraged to contribute to designing their own icon without any previous design experience. The collaborative process resulted in a logo which the client felt they have real ownership of.
Designed Williams F1 sponsorship proposals, photo retouching, and promotional merchandise for the team, as well as designing in-house documents.
Ensured that both Williams F1 and Williams Martini Racing extensive brand guidelines were adhered to across all printed material and at events like the Paddock Club hospitality suite at Monaco.